English
Client Journey Map
KLYE-uhnt JUR-nee map
A visual representation of the client journey, outlining the different stages, touchpoints, emotions, and experiences that a client goes through when interacting with a company or service provider. It is used to gain insights into client needs, pain points, and opportunities for improvement.
The law firm developed a client journey map to better understand how clients interact with their services, from initial consultation to case resolution and beyond.