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Digital Marketing Specialist (PPC/SEM)

Filevine is a rapidly growing software company that is pioneering a new way of managing complex requirements and tasks, saving our users valuable time, improving productivity and efficiency, and driving a higher level of customer satisfaction by improving communications. Filevine is known for powerful analytics, innovative organizational science, and a world-class user experience. The company has an extraordinary team of passionate professionals who love working together to help organizations thrive. Job Description The Digital Marketing Specialist will be responsible for leading our PPC and SEO efforts. This includes developing and implementing marketing campaigns across our digital channels, with the intent of building a funnel of demand. The Digital Marketing Specialist will report directly to the VP of Marketing. Core Responsibilities
  • Manage PPC efforts on Google AdWords, Bing, Twitter, LinkedIn, and other platforms as needed
  • Expand advertising campaigns for the purpose of improving sales, generating new leads, and strengthening lead nurturing efforts
  • Optimize SEM and SEO performance via keyword research, copy and metadata improvements, and landing page testing
  • Develop and implement a link building strategy for both internal and external links, including recommendations for changes to website architecture
  • Ensure accurate conversion tracking and attribution across all digital marketing channels
  • Define KPIs and generate exec-facing dashboards that demonstrate effectiveness, in terms of conversion, cost, and ROI
  • Work closely with creative, content, and event teams to seamlessly execute integrated digital marketing campaigns
Required Qualifications
  • Previous experience in Google Ads and Google Analytics a must
  • In-depth understanding of Moz, SEMrush, and other SEO-related tools
  • Ability to implement technical SEO improvements (e.g. 301 redirects, optimize code for faster load times, adjust robots.txt, etc.)
  • Strong track record of managing daily, weekly, monthly, and quarterly objectives
  • Extreme attention to detail
Preferred Experience
  • Experience working in a B2B SaaS environments
  • Google AdWords and Analytics certifications
  • Wordpress and Yoast SEO experience
  • Hubspot certification
  • HTML and CSS knowledge
Company Perks
  • Competitive compensation and benefits package
  • Open office working atmosphere
  • MacBook Air
  • Free snacks and drinks
  • Ergonomic and height-adjustable workstations
  • Opportunity to learn from a dedicated leadership team
  • Dynamic, rapidly growing company, focused on helping organizations thrive
 

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine's equal employment opportunities, you may contact us at legal@filevine.com