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Head of Brand and Buzz Marketing

Overview:

Filevine’s Head of Brand and Buzz Marketing will lead the strategy, development, and execution of marketing campaigns that drive top-of-mind attention among Filevine’s ideal customer profile and across all verticals. As a master of promotion in all categories, including Creative Design, Content, and Corporate Communications, Filevine’s Head of Brand and Buzz will lead an extraordinarily talented team of storytellers to elevate Filevine’s brand among prospects, customers, and employees alike.

Reports to:

SVP Marketing & Growth

What you will do:

  • Manage top-of-funnel brand awareness marketing campaigns across all channels and verticals
  • Directly oversee and manage Filevine’s creative design team, content marketing team, and Corporate Communications, including PR, AR, and Social Media
  • Raise the voice of executives and key employees as respective thought leaders
  • Define and measure metrics to advise the SVP of Marketing and leadership team on data-driven decisions regarding top-of-mind brand recall, share of voice, PR and social sentiment, and other key data sets that measure the health of our brand.
  • Manage the brand & buzz marketing budget and ensure key deliverables from vendors, providers, and agencies
  • Work closely with Product Marketing and Demand Marketing leaders to effectively drive Filevine’s brand awareness campaigns in line with company objectives and positioning
  • Work closely with people and talent teams to ensure hiring best candidates, and retaining best talent

What you are good at:

  • You are a storyteller at heart, and you find joy in enrapturing your audience with captivating and compelling messages
  • You are a culture catalyst who will be fully invested in Filevine’s mission, inspiring others to join the cause
  • You bring the energy and the hype; you are creative, artistic, enigmatic, and articulate
  • You have a voracious appetite for business growth and you thrive in fast-paced environments
  • You love to lead and you take joy in finding, nurturing, and elevating uniquely talented individuals within your team
  • You have outstanding communication and presentation skills; you are equally comfortable speaking in front of large audiences as with intimate groups of executives
  • You love solving complex problems and are comfortable balancing high-level strategy and implementable solutions simultaneously
  • You have an entrepreneurial mindset with a high tolerance for ambiguity
  • You are biased toward action; you take a lot of initiative but are continuously collaborative

Requirements

  • 7+ years of experience in a senior marketing leadership role for B2B SaaS
  • Experience running creative, content, and communications teams, including PR, AR, and social media functions

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine's equal employment opportunities, you may contact us at legal@filevine.com