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Email Marketing Manager

Overview:

Filevine’s Email Marketing Manager will lead the strategy, development, and execution of email marketing programs that drive pipeline revenue to meet company targets across all products and verticals. As a master in email marketing, including nurture, marketing automation, newsletters, and product announcements, Filevine’s Email Marketing Manager will think holistically about our prospect and customer email marketing strategies.

Reports to:

Head of Performance Marketing

What you will do:

  • Manage the end-to-end process of Filevine’s marketing emails including nurture, automation, newsletters, and product announcements
  • Oversee and optimize audience segmentation and content personalization strategies by utilizing user behavior, intent, and activity data
  • Design and conduct frequent research on the performance of email marketing campaigns, including the use of A/B tests to measure subject lines, CTAs, etc.
  • Forecast, measure, analyze, and report the impact of demand generation campaigns; leverage quantitative skills to interpret data and gain insights that then translate into actionable changes
  • Thoroughly proof and test all emails before sending
  • Act as a key stakeholder and partner with operations teams to identify where email marketing technologies present an opportunity to increase effectiveness
  • Work closely with Brand and Product Marketing leaders to effectively position Filevine’s email marketing campaigns in line with company objectives

What you are good at:

  • You see your email audiences and lists as your flock; you take pride in your role as protector, facilitator, and enabler for optimal business performance
  • You love the numbers! But you know they’re only a means to an end. You are a quant geek with a panache for bold campaigns that motivate prospects into leads
  • You have a voracious appetite for business growth and you thrive in fast-paced environments
  • You love solving complex problems and are comfortable balancing high-level strategy and implementable solutions simultaneously
  • You have an entrepreneurial mindset with a high tolerance for ambiguity
  • You are biased toward action; you take a lot of initiative but are continuously collaborative

Requirements

  • 3+ years of experience with email marketing, lead nurturing, and marketing automation
  • In-depth knowledge of Hubspot or similar ESP/Marketing Automation tool

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine's equal employment opportunities, you may contact us at legal@filevine.com