‹ Back to careers

Lifecycle Marketing Manager

About Filevine:
Filevine is changing the way legal work gets done for law practitioners and their clients. As the leading legal operating system, Filevine is dedicated to empowering organizations with tools to simplify and elevate complex, high-stakes legal work. Powering everything from document and case management to timekeeping, billing and business analytics, over 3,400 law firms and legal teams use Filevine daily to deliver excellence.

2023 was a groundbreaking year for Filevine, as we launched a suite of AI-powered features that are transforming the legal industry.
- LeadsAI helps law firms evaluate cases faster, analyze client sentiment, identify potential problems, and predict case success.
- DemandsAI is an AI-driven demand letter generation solution that helps law firms prepare demand letters more quickly and accurately.
- ImmigrationAI streamlines the immigration process by automating tasks, reducing errors, and ensuring accuracy.
- AI Fields is a powerful tool that can enhance legal work by minimizing manual tasks, facilitating fact-checking, and quickly answering complex queries.

With these groundbreaking AI features, Filevine is empowering law firms and legal teams to deliver excellence to their clients with unprecedented speed and efficiency.

The Lifecycle Marketing Manager over Customer Communications and Upsell will execute campaigns to the Filevine customer base to deliver product-specific communications, drive adoption and product usage, and encourage product upsells.  This position has a strong growth marketing component and will work closely with other Demand and Product Marketing team members to develop and refine strategic communications and report on outcomes. 

Reports to: Sr. Director, Demand

What you will do:
- Own the multi-channel customer communication calendar and serve as writer or editor for all customer emails and in-app content
- Work closely with internal stakeholders to understand customer needs and develop the lifecycle messaging strategy Develop and implement targeted campaigns to increase product usage and customer satisfaction
- Create customer communications and upsell campaigns around new products and features, announcements, and updates
- Support customer engagement and communication programs, such as in-person/virtual events, workshops, customer user groups, annual conferences, awards programs, and ongoing customer nurture campaigns
- Develop, execute, and report on product upsell campaigns targeting current customers
- Meet or exceed aggressive product upsell growth targets on a quarterly basis
- Maintain documentation of projects in progress and keep stakeholders informed
- Stay up to date on product developments to help inform communication strategy
- Organize upsell campaign assets and own upsell campaign communication with stakeholders from a variety of teams: Sales, SDRs, Operations, Marketing, CFL

Who You Are:

  • Communicator. You can write! You know how to balance professional communication styles with direct response marketing techniques to drive engagement for B2B SaaS.
  • Strategic. You are a critical thinker and can manage competing priorities from stakeholders. Additionally, you can come to the table with new ideas and are unafraid to express your point of view.
  • Independent teammate. You take a lot of initiative with little direction but are continuously collaborative.
  • Organized. You can project manage effectively and can pivot to plan B or C without missing a step.
  • Ready to Grow. You have the basics but want to learn the finer points of how to excel with digital communications techniques and strategies

What You Are Good At:

  • Strategic Thinking - Ability to develop customer-centric marketing strategies aligned with business goals and targeted outcomes.
  • Campaign Management - Expertise in planning, executing, and optimizing triggered, segmented, and personalized email and in-app campaigns.
  • Customer Insight - Skill in researching customer demographics, psychographics, buying behavior, and preferences to craft relevant messaging.
  • Content Creation - Ability to produce engaging content across formats like blogs, emails, infographics, videos, pop-ups, and more.
  • Collaboration - Aptitude for collaborating cross-functionally with sales, customer service, product teams, and marketing partners.
  • Project Management - Effectiveness at developing project plans, managing budgets, timelines, and team workload.
  • Communication Skills - Strong written and verbal skills for presenting to stakeholders and leading teams.
  • Copywriting - Ability to write compelling, creative, and grammatically correct email content.
  • Automation - Experience setting up and leveraging marketing automation to create workflows and personalized journeys.
  • Analytics - Proficiency in using data to identify trends, optimize programs, and demonstrate email & in-app marketing ROI.


  • Strong written communication skills
  • 2+ years of experience managing communications through Pendo (or AppCues, WalkMe, LeanPlum, or Braze)
  • 2+ years of experience running direct-response email marketing campaigns

Cool Company Benefits:
- A dynamic, rapidly growing company, focused on helping organizations thrive 
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Ergonomic and height-adjustable workstations for onsite employees
- Opportunity to learn from a dedicated leadership team
- Weekly Taco Lunches in the summer/fall/spring for onsite employees
- Centrally located open office building in Sugar House
- Flexible hybrid work schedules depending on the department with some departments offering fully remote positions in the United States (R&D)
- Top-of-the-line company swag