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Marketing Ops

Filevine is a rapidly growing software company that is pioneering a new way of managing complex requirements and tasks, saving our users valuable time, improving productivity and efficiency, and driving a higher level of customer satisfaction by improving communications. Filevine is known for powerful analytics, innovative organizational science, and world-class user experience. The company has an extraordinary team of passionate professionals who love working together to help organizations thrive.

Filevine is currently hiring for a Marketing Ops Role to join our Marketing team. This department at Filevine is vital in the advancement and growth of Filevine. Individuals who join our team will be a part of an exciting environment with plenty of opportunities for growth within the company.

Marketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Marketing operations staff work closely with sales teams, and sometimes also have a sales operations counterpart. Together, they manage the relationship between marketing and sales to ensure that both sides are optimized to deliver (marketing’s role) and work (sales’ role) the highest quality leads, something we at HubSpot have grown fond of calling “smarketing.” Marketing operations staff make projections about the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole.

Job Description:

As a marketing operations manager, you will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once.

Responsibilities:

  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

Requirements:

  • BA/BS or equivalent working experience.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Proficiency in marketing automation systems¬†and integrating those systems with other technologies.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.
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